Fans once collected posters. Then came such jerseys which had the name of their favorite player printed on the back. Now, fans want something permanent, something they can display, preserve and pass on.
Around the world, sports fans have long gone beyond apparel. in the nba United States of America has created a billion-dollar collectible niche based around figurines and trading cards. In Europe, football clubs sell detailed action figures and limited-edition memorabilia that become prized possessions. From baseball cards to Formula 1 scale models in the United States, memorabilia markets have evolved into culture and commerce around the world.
Indian cricket, despite being one of the most passionately followed sports on the planet, has largely been limited to jerseys, caps and posters. However, that narrative is now changing. Pune-based sports start-up Infinity Toy Tronics (ITT) has launched Cricket Icons, India's first series of officially licensed collectible miniatures featuring players. Mumbai Indians (MI)Kolkata Knight Riders (KKR), Gujarat Titans (GT), and Rajasthan Royals (RR). The initiative reflects a structural shift in how cricket fans engage with the game, whether it's a match day or not.
ITT was founded by three first-generation Indian entrepreneurs, Rickesh Raja, Saurabh Gajbi and Prateek Agarwal, who were united by their shared love of cricket despite being spread across three continents. Cricket Icons was conceptualized by Rikesh Raja and brought to life with the collaboration of the co-founders following a three-year partnership process with leading IPL franchises. This collaboration was facilitated by RISE Worldwide, helping set a new benchmark for premium cricket collectibles and interactive fan experiences in India.
Unlike seasonal merchandise, which peaks during tournaments, cricket symbol Designed for year-round engagement. Each miniature is crafted in likeness with 90 to 95% accuracy and serves not only as a display piece but as a digital gateway. Through a dedicated mobile app, fans can scan the unique QR code on each figure to unlock player avatars, earn loyalty points, participate in daily quizzes, dream team challenges and leaderboard competitions. Prizes include match tickets and signed merchandise, along with digital engagements and physical collectibles.
From Rohit SharmaFrom the pull shots to the power-hitting of Jos Buttler, from the dominance of Andre Russell to the brilliance of Shubman Gill, cricket now has tangible heroes that fans can hold in their hands. Cricket fandom in India is no longer limited to stadium chants or television screens. As global gaming markets have shown, collectibles deepen emotional connections and build communities.
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