Since its launch in 2008, Indian premiere league (IPL) has become one of the most viewed sports events worldwide. Franchise-based T20 cricket has developed in an event that attracts millions of fans in India and abroad. In particular, in the last few years, the access of the league has expanded year -to -half and has also increased financially.
In its early years, the IPL viewership was largely around television audiences. The fans gathered in front of their screen, making the league a favorite in no time. Over the years, regional language comments, in addition to several camera angles and better coverage formats, have ensured inclusion, attracting new audiences. With each season, the tournament seen by IPL cricket fans on a domestic occasion increased.
Streaming platforms open gates for millions of new fans
With the expansion of smartphones and affordable data, streaming platforms opened gates for millions of new fans who could now watch matches anytime and anywhere. In recent years, the decision to stream the matches for free pulled out its reach into more viewers.
By the mid -2020s, the IPL had put itself firmly as both a television and digital juggler. Despite topical challenges, the league's popularity remained the same. Each season not only broke its record, but also displayed the scale of what was possible in sports broadcasting. The 2025 version became the last will for this development, as it shattered every benchmark.
IPL viewership from 2008 to 2025: Year-wise breakdown
| Year | Number of audience | Platform (TV / digital / joint) |
|---|---|---|
| 2008 | USD 100 million | TV |
| 2009 | USD 121 million | TV |
| 2010 | USD 138 million | TV |
| 2011 | USD 160.2 million | TV |
| 2012 | Is not publicly available | TV |
| 2013 | Is not publicly available | TV |
| 2014 | USD 191.4 million | TV |
| 2015 | USD 192 million | TV |
| 2016 | USD 347 million | TV |
| 2016 | USD 100 million | Digital |
| 2017 | USD 1.25 billion | TV |
| 2017 | USD 411 million | TV |
| 2018 | USD 1.4 billion | TV |
| 2018 | USD 10.3 million | Digital |
| 2019 | USD 18.6 million | Digital |
| 2019 | Is not publicly available | TV |
| 2020 | USD 405 billion | TV |
| 2021 | USD 400+ Billion | TV |
| 2022 | USD 330 billion | TV |
| 2022 | Is not publicly available. But the first week reached USD 229 million | TV |
| 2023 | USD 505 million | TV |
| 2023 | USD 32 million | Digital |
| 2024 | USD 525 million (USD 510 million after 51 matches) | TV |
| 2024 | USD 34.3 million | Digital |
| 2025 | USD 169 million (TV) and USD 840 billion (joint) | TV and joint |
| 2025 | USD 55 million | Digital |
Disclaimer: The audience's data and figures presented in this article are based on publicly available reports from broadcasters, industry bodies and media sources. The figures may be different based on the functioning (access, impression, TRP, or digital association) used. Cricketcker does not claim responsibility for discrepancies in third-party data. The material is only for informative purposes.
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