JISTAR, official broadcast and streaming partner IPL 2025Shattered several records and gave a historical program, which reached a billion one billion viewers in TV and digital. The much awaited 18th edition, which looked at the enthusiastic rise of 'Generation Bold' with the iconic 'generation gold, recorded the highest cumulative watch-time of over 840 billion minutes.
The league's digital home, Gehotstar set new benchmarks with more than 23.1 billion ideas and 384.6 billion minute watchmarks, showing a 29% year-to-year increase in digital viewing. This speed was inspired by a sharp increase in consumption of TV (CTV), which increased by 49%alone, underlining the development of large-screen digital viewing in India, parallel to the current entry of the linear larger screen.
On linear television, the League set a new benchmark for live broadcasting audiences, with Star Sports power to a 456 billion-minute watch-time and recorded the highest average TVR (rating) during the universe and major democracy, which looked at the network.
The IPL 2025 finals collected an unprecedented collecting an unprecedented match in JISTAR's platforms and jiohotstar in 31.7 billion minutes watch-time, making it the most seen match in the history of T20 cricket. Crossing the linear and digital platforms, the final set new benchmarks in the history of T20 cricket. On TV, operated by Star Sports, it registered the highest access to the T20 match in 169 million viewers and the watch-time in 15 billion minutes. On Jiohotstar, the match rewrite digital history, which emerged as the biggest T20 match so far with 892 million video scenes, 55 million peak concurrent, and 16.74 billion minute watch-time.
This season will be remembered as one of the most prestigious in the history of the league, with Royal Challengers Bangalore to pick up the trophy between several first, including Virat Kohli, finally an IPL title and 14 -year -old Vaibhav Suryavanshi became the youngest at this stage. It will also be remembered for the first to look at the experiences offered on JIOSTAR platforms including Maxvue 2.0-the original mobile experience is now rich in the spontaneous “swipe” navigation for the clip, the major fan tribes in 12 Indian languages, voice-based video search and the devoted fast channels serving VOD materials.
Sanjog Gupta, CEO – Sports and Live Experience, Giastar said, “The number of incredible spectators is strengthening our confidence in the commitment to serve fans and even has the ability to develop a scalled property like IPL.”
“We had a two-dimensional approach to this season. We wanted to widen the idea for the experience of the tournament, by focusing on the major audience colleagues, which had a light-touch relationship with the IPL, while a deep, negative consumer trip to engage with the committed fans. Age, Consumption profiles and the field offered them,” they offer at our platefuls. Said.
The season also strengthened, with the first weekend (three matches) in the platforms, 49.56 billion minute watch-time, which is an all-time IPL record.
IPL 2025 raked the record viewership and engagement despite the suspension of the league mid -sequence, resumed the idea behind the season – 'Yahan everything is possible'.
JISTAR made a unique presentation of the world's largest T20 league, with more than 25 feeds in 12 languages in TV and Digital. Coverage came alive through 170+ experts, including former IPL champions, Indian and international cricket legends and some of the most reliable voices in sports. Live match action was enriched by a compelling line-up of the content building in season 18, including the league icon, team owners, commentators and interviews with former masters.
The presentation was made more inclusive and immersive and attractive to fans such as 4K such as Dolby Atomos audio, VR 360 live, live audio descriptive, Indian sign language, and a multi-kam feed between other characteristics. The engagement for core fans was extended through increased interactional facilities like popular free-to-play competition, Jeeto Dhan Dhana Dhan.
Successfully completed with another benchmark season of the IPL, Gostar will now bring India's England tour to fans as Shubman Gill's 'Generation Bold' Ben Stokes prepares to take 'Rutles Bazball', Live on Geohotstar from 20 June.
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