1. Introduction
Blockbuster clash between Chennai Super Kings (CSK) and Mumbai Indians (Mi) on Sunday, March 23 in Chennai. Chidambaram is ready to be at the stadium. This struggle is often referred to as “L Classico of IPL”, which will once see two of the most successful teams in the history of the tournament once.
The MI, five -time champion, will be without his regular captain Hardik Pandya, who is facing a match ban, leading in his absence with Suryakumar Yadav. Additionally, the injury side of Star Paper Jasprit Bumrah is a major concern for the side. However, Rohit Sharma, Tilak Verma, Ryan Ricelton, and Will Jack, with a batting-lineup with Mumbai, Mumbai, will look to top CSK at their home. Meanwhile, CSK, the five -time winner will also lead the young Ruturaj Gikwad. However, the presence of the great MS Dhoni will be the main focus, while veteran off-spinner Ravichandran Ashwin's return will strengthen his spin attack.
In particular, CSK and MI have created multi-million dollars brands. His star-staded squad, global fanbase and title-winning abilities have created him the most valuable franchise of the IPL, which generates revenue through sponsorship, media rights, goods and ticket sales. As passes each season, franchises get new tricks and set new records.
2. Detailed analysis of revenue currents
I) Broadcast revenue
Mumbai Indians and Chennai Super Kings have broadcast rights that contribute about 60% of their total revenue. In FY24, Mi produced more than INR 737 crore, FY23 in FY23, while CSK jumped from INR 292 crore to INR 676 crore. The 2023-27 broadcast cycle of the IPL took INR 48,390 crore, ensuring financial stability for the franchise.
CSK led the brand value race with an increase of USD 122 million, 52%, while Mi follows USD 119 million. 12 billion USD with the overall brand value of the IPL, these franchises remain attractive assets. The game is characterized by stars like MS Dhoni, Rohit Sharma, Hardik Pandya, Ravindra Jadeja and Jaspreet Bumrah, the values remain high.
ii) sponsorship and advertising deals
Spogenous revenue creates an important part of CSK and Mi's earnings. Companies invest heavy to connect with these franchises due to their mass fan base and commercial appeal. MI has continuously protected premium sponsorship deals, which benefit from their cooperation with Reliance Industries. On the other hand, CSK grows up, loyalty and the brand, attracting top sponsors.
Advertising revenue from TV and online streaming expands their financial strength, with the high viewers of the IPL that the brands get maximum exposure. This year, MI got Lauritz Nudson Electrical and Automation, and DHL as their lead partners. CSK partners include – Etihad Airways, Fed East, Gulf Oil among others.
iii) business sales
Both CSK and MI have successfully migrated their strong fan targets through business sales. CSK's “Whistle Podu” campaign has created an emotional relationship by improving jersey and memorable sales. MI, along with its fan access, also sees the demand for impressive goods, especially during the IPL season. The rise of digital platforms has made it easy for these teams to sell official products online.
For IPL 2025, there are many business sponsors in Mumbai, including bold fit, chupps, centric, fancode, parksons Cartamundi and Real Cricket. On the other hand, CSK is tied with Razon Solar, Astral Pipes and the British Empire.
iv) overall franchise assessment
In 2024, CSK led the IPL US $ 122 million in the brand valuation, with an increase of 52%, while MI increased by US $ 119 million, 36%. As sponsorship grows and fan engagement intensifies, the evaluation of these franchises is expected to increase further.
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